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Monthly Notification, Saxo Bank
28 March 2017

Analysis of calendar event campaigns (Brexit & US Election)

​​​Analysis of calendar event campaigns (Brexit & US Election)In 2016, Saxo Bank ran content campaigns around the UK Referendum and US Elect...

​​​Analysis of calendar event campaigns (Brexit & US Election)

In 2016, Saxo Bank ran content campaigns around the UK Referendum and US Election, and we have shared some of the campaign elements with you for inspiration on the Institutional Marketing Portal

Around these financial calendar events we have seen an increase in account openings. In preparation for the French Election campaign, and in order to identify the target audience for this type of campaign, we analysed the clients that opened account during these events and what trading behaviour they have. Read the results here

In the beginning of April, more information on the French election campaign will be available on the campaign page of the Institutional Marketing Portal.